Form*2019 

Branding Events Design

FORM*2018

Events Branding Design

Intro

Intro

Toronto Fashion Week, an event showcasing fashion, art and culture takes place in Yorkville, Toronto’s revitalized and most prestigious luxury retail neighborhood. 

The bi-annual event hosts national and international designers, entertainers and the fashion community to create a touchpoint where fashion is embraced and celebrated. This project is a rebrand for Toronto Fashion Week SS20, under the theme of “FORM”; emphasizing the importance of shape, structure, and FORM in garment making. Enjoy!

Toronto Fashion Week, an event showcasing fashion, art and culture takes place in Yorkville, Toronto’s revitalized and most prestigious luxury retail neighborhood. 
The bi-annual event hosts national and international designers, entertainers and the fashion community to create a touchpoint where fashion is embraced and celebrated. This project is a rebrand for Toronto Fashion Week SS20, under the theme of “FORM”; emphasizing the importance of shape, structure, and FORM in garment making. Enjoy!

Duration 4 Weeks

Duration 4 Weeks

Tools Photoshop, InDesign, Illustrator & After Effects

Tools Photoshop, InDesign, Illustrator & After Effects

Roles Graphic Design, Art Direction, Image-Making, Market Research, Motion Designer

Roles Graphic Design, Art Direction, Image-Making, Market Research, Motion Designer

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Form Posters

About

About

The rebrand showcases the fun and ever-changing nature of the fashion industry as well as its connection to forms and structure.

The photographic flashes are abstracted into basic symbols, that are repeated to create a unique pattern motif in order to evoke that sense of celebrity and excitement that comes with fashion week. The form and structure aspect of fashion can be seen through the variable and modular use of type in all assets of the rebrand. Each day has its own distinct colour that is inspired by the flowers and leaves in a garden (Florals for spring! Groundbreaking… >_< haha) evoking that sense of Spring-Summer fashion.

Additionally, the identity is keeping in mind the location of the event as per, every asset is Bi-Lingual, containing both English and French type in the equal hierarchy. Furthermore, this re-brand was targeted towards younger individuals, as per doing market research I found that less and less young people who were interested in fashion, didn’t even know or attend the fashion week. It’s time we give Toronto Fashion Week the attention it deserves to support our local community of future leaders in fashion.

The rebrand showcases the fun and ever-changing nature of the fashion industry as well as its connection to forms and structure. The photographic flashes are abstracted into basic symbols, that are repeated to create a unique pattern motif in order to evoke that sense of celebrity and excitement that comes with fashion week. The form and structure aspect of fashion can be seen through the variable and modular use of type in all assets of the rebrand. Each day has its own distinct color that are inspired by the flowers and leaves in a garden (Florals for spring! Groundbreaking… >_< haha) evoking that sense of Spring Summer fashion. Not to mention, the identity is keeping in mind the location of the event as per, every asset is Bi-Lingual, containing both English and French type in equal hierarchy. Furthermore, this re-brand was targeted towards younger individuals, as per doing market research I found that less and less young people who were interested in fashion, didn’t even know or attend fashion week. It’s time we give Toronto Fashion Week the attention it deserves to support our local community of future leaders in fashion. The Toronto Fashion Week Marketplace aims to provide Canadian designers and artisans a platform that allows them to build relationships with the industry and sell directly to the consumer. ↓

Contact

madebyjai@gmail.com

T: +1 647-468-7693

Contact

madebyjai@gmail.com

T: +1 647-468-7693

Social Networks

Instagram

LinkedIn

©2020 Jai Bhatia, Canada. 

Thank you for visiting! 

Social Networks

Instagram

LinkedIn

©2020 Jai Bhatia, Canada. 

Thank you for visiting! 

Social Networks

Instagram

LinkedIn

©2020 Jai Bhatia, Canada. 

Thank you for visiting! 

Currently looking for full-time or internship positions ~  Let's work together! 

 

Currently looking for full-time or internship positions ~  Let's work together!